Marketing & Growth
Why Chasing Virality Is a Trap and How Retention Wins the Day
It was a rainy Thursday in March 2023 when our inbox exploded with 12,000 new sign-ups after a single blog post went viral. I remember the caffeine-fueled sprint that followed, the rush of adrenaline, and the gut-wrenching realization that the buzz would fade faster than the coffee. That moment